"What Have You Got to Lose?":
A High School Gang Prevention Program
Struggle: Concerned for growing gang activity and violence in her community, Cristina Kessler, a teacher in the Virgin Islands, teamed up with Cause to Wonder's Mary Vargo and PBS USVI to create this impacting event.
Solutions: Over 3,500 students in 11 schools were introduced to a former gangster who is forced to live with a shocking reality as a direct result of gang activity.
Results: The buzz generated by the events inspired PBS to create and air a documentary feature about the event. A local nonviolence coalition used the material to create a Super Bowl commercial that was on the air throughout the Virgin Islands. The PSA won a Tilley award for its effective message. Most importantly, many audience members who spoke with us after the program had made the decision to walk away from gang involvement.